About Us

How it started

Hey Dawgs, Ralph here! I’m the CEO of Ruff, the number one place to get the best personalised goodies for any cool dawg.

I’m a fun-loving, free-spirited dog who loves to meet new friends and just have crazy fun! My favourite things include; stealing socks, playing fetch (but never returning the ball), rolling in the smelliest of things and making new dawg friends! My humans decided that I’ve been having way too much fun and told me that I need to get a real job. So, I shocked them and created Ruff!

Our designs

Ruff is designed only for the coolest paws in town.

My humans didn’t know the best way to keep me warm in the winter, dry in the rain but still stylish - so I showed them how it's done with quirky, personalised clothing and accessories for the coolest of dawgs. Don’t get me wrong, I love those dummies, so as a treat I created a range for humans too!

Where I’m heading 

Now that I’m a 2 year old grown-pup, I’m focussing on the future of the dog squad. We need to live our lives in style, with only the best coats, bowls, harnesses and may other personalised accessories.

Keep following us to see what we get up to next!

Our Ruff Family Values

1. Hard Workers – We are always working, even in our sleep, to deliver the best product quality and customer service.

2. Promise Keepers – We will deliver exactly what you ask for and exceed your highest expectations.

3. Best Dressed – Our products will make you look suave and stylish. We make sure we keep up with the latest dawg trends.

4. Dog obsessed - Dedicated, devoted and obsessed with your pet? You’re in the right place because we are too!

Our Paw Promise

We are a different kind of animal. We want you to join us, so that everybody feels like a somebody.

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